About Beyou Jewelry

Born from resilience and inspired by the rhythm of the sea, Beyou Jewelry is a beach-inspired brand that empowers women to embrace their true selves—boldly, beautifully, and without apology. Designed for all-day wear, each piece is waterproof, tarnish-free, and effortlessly transitions from work to waves, embodying the laid-back lifestyle of coastal living. Founder Lacey created Beyou during one of the most challenging chapters of her life. When two of her three children were diagnosed with leukemia within just 2.5 years, she found herself navigating the emotional and physical toll of caregiving. In the quiet hours of a hospital room, desperate for a creative outlet and a reminder of strength, Beyou was born. What began as a personal escape has grown into a thriving online store, now carried in surf and retail shops across the country. Voted “Best Jewelry in Jax” by Jacksonville Magazine for eight consecutive years, Beyou is more than a brand—it’s a movement. A wearable affirmation of inner strength, resilience, and the freedom to just ‘Beyou.’ Read their story