About USU Cosmetics

The USU Cosmetics project is born from the life philosophy of its founder who, as a world citizen and a cosmetics enthusiast, has formed an international team of professionals expert in formulation, cosmetic packaging, design, and marketing to bring her brand to life. For Sara, it was essential that behind her inspiration and vision of cosmetics there was a specialized team with whom to share her mission and make her dream of Fusion Skincare and affordable cosmetic excellence a reality, merging the best of Eastern and Western beauty cultures. The USU Cosmetics team reflects the international, cosmopolitan, dynamic, and perfectionist character of the brand. MISSION It is born with the mission of offering European women and men the best of Korean cosmetics in terms of textures and effectiveness, adapting Asian beauty culture to the Western lifestyle and creating an affordable cosmetics range. VISION To be a leading and innovative brand within dermocosmetics in Spain. VALUES The values of USU Cosmetics are: Quality, Effectiveness, Innovation, and Excellence. USU means EXCELLENCE in Korean and highlights the considerable quality that makes an individual or object worthy of great esteem and appreciation. Excellence is a virtue, a talent or quality, something that is extraordinarily good and stands out from the ordinary. For USU Cosmetics, excellence is the goal that guides its standards, always aiming to achieve the best.Read their story