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Hey Good Looking... Buy Better, Keep Forever. That's our motto! We spent years developing, what we think (we may be biased ;) ) are the best basics around. In fact - we are so confident that we guarantee a Lifetime Warranty on all our clothing! Our Signature fabric is 100% Supima Cotton. Less than 1% of basics are made with Supima Cotton. Supima Cotton has unmatched properties including; Color Retention, Strength and Durability. Supima Cotton does not pill as polyester does. Supima has longer fibers than conventional cotton, which is why it is more durable and holds the dye better. It truly gets softer with each wash for a luxe lived-in feel. WELCOME TO THE 1%.
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Unlock wholesale pricing
Hey Good Looking... Buy Better, Keep Forever. That's our motto! We spent years developing, what we think (we may be biased ;) ) are the best basics around. In fact - we are so confident that we guarantee a Lifetime Warranty on all our clothing! Our Signature fabric is 100% Supima Cotton. Less than 1% of basics are made with Supima Cotton. Supima Cotton has unmatched properties including; Color Retention, Strength and Durability. Supima Cotton does not pill as polyester does. Supima has longer fibers than conventional cotton, which is why it is more durable and holds the dye better. It truly gets softer with each wash for a luxe lived-in feel. WELCOME TO THE 1%.