About GROOM

Eco-Friendly & Efficient Men's Care - In an industry where trends are replaced faster than they are made, our commitment is to meet the growing demand for products of superior quality and ethical origin. Since 2013, we have been dedicated to developing our signature formulas using carefully selected, eco-friendly, natural ingredients. The Plastic Negative certification - granted by rePurpose Global - allows us to guarantee that for every piece of plastic used in our operations, twice its weight in plastic pollution is removed. To embody the helping hand our products offer, we chose the emblem of a lobby boy (called groom in French), the concierge-in-training from luxurious hotels of bygone days. He was the inconspicuous artisan of your well-being. For us, the groom evokes the sense of elegance from a famed era in men’s fashion. At GROOM, he represents the services our products perform for you daily.Read their story