About Kids Concept

Kid's Concept, founded in 2007, offers Scandinavian children's toys and furniture. The focus is on in-house design, sustainability, and playfulness to create coordinated concepts. Inspired by traditional toys and environmental consciousness, we choose FSC-certified wood over plastic. The motto "To let children be children" defines our vision, and products, from role play to small furniture, promote active play. Based in Borås, Sweden, each product undergoes a thorough sustainability and functionality assessment, taking between six to eighteen months. Kid's Concept strives to create lasting values and cherished childhood memories, where every detail is carefully considered.Read their story