About ANTON AUFRECHT GmbH

Original with posture. The general store Aufrecht from Cannstatt is still considered a legend today. The old upright only sold what he liked himself. He knew all suppliers, all production sites and every field in which ingredients matured. The old upright is our example. The new UPRIGHT. Our brand stands for authenticity from production to enjoyment. Nothing remains anonymous, everything is transparent. Even if the sale is made via a web shop. Proximity is important to us. Proximity creates fairness. Really organic. Really precious. Really climate-neutral. UPRIGHT is back. Re-established since 2021. Read their story