About Rubbery

Rubbery was created to bring a modern, simpler standard to sexual wellness. We saw a category dominated by outdated brands, loud packaging, and unnecessary product variations. Our goal was to do the opposite: focus on quality, clarity, and products people actually want to use. Rubbery was founded by three partners based in Sweden and Lithuania. We work with a focused approach - one strong product at a time, refined through real customer feedback. We started with ultra-thin condoms designed to feel more natural, paired with premium, minimalist packaging that fits naturally into modern retail environments. Since launching at the end of last year, Rubbery has entered the Lithuanian retail chain Aibė and one of Sweden’s largest online pharmacies, Apotea. We’re currently in discussions with additional pharmacies, grocery chains, and online retailers across Europe. We believe sexual wellness products should feel considered, trustworthy, and well-designed - not overcomplicated or hidden away. Rubbery is built for long-term partnerships, with reliable supply, flexible volumes, and a clear brand vision.Read their story