About Beth Bender Beauty

Beth Bender Beauty has become a pioneer in the beauty industry, recognized for its innovative spirit and dedication to empowering individuals to embrace their unique beauty. With innovative beauty tools, meticulously curated skincare, and high-performance makeup products designed to meet the needs of both professionals and everyday users. Since its founding in 2003, Beth Bender Beauty has been at the forefront of transformation in the beauty world. The introduction of the first-ever eyeliner and eye makeup stencils revolutionized makeup application, offering a simple yet effective solution that has inspired millions globally to create flawless, confidence-boosting looks with ease. In 2022, the brand expanded its vision by introducing SkinLure, a premium skincare line that quickly gained a devoted following among makeup artists, beauty influencers, and skincare enthusiasts. Following this success, December 2024 marked the launch of Apothecary 61, an artfully designed range of hand, body, face, and skin tonics, with the much-anticipated "Ritual" hand cream leading the way. Beth Bender Beauty is more than just a brand—it’s a community, a celebration of creativity, and a champion of inclusivity. With a legacy of innovation, a passionate global audience, and a steadfast commitment to redefining beauty standards, Beth Bender Beauty is shaping the future of the beauty industry. Discover how the Beth Bender Beauty Company transforms ideas into iconic beauty experiences.Read their story