About Samreens Vanity

Samreen's Vanity is a European-made, South Asian-owned color cosmetics line built for a customer beauty has overlooked. Founder Samreen Arshad, a makeup artist with a decade behind the chair, was tired of wrong undertones, fading pigment, and formulas that fought the skin. So she built the line she couldn't find. Inclusive shades- Made for women of color. By the numbers: +62% repeat purchase, YoY · $45 average order value · 200+ five-star reviews · Featured in Harper's Bazaar, Glamour, Byrdie & moreRead their story