About FEEL Charmed

A charm for your story and theirs FEEL charmed is a mentorship based business project guiding creative youth through the full process of building something real; from hands-on design to entrepreneurship. Founded by the designer behind FEEL, a leather goods brand established in 2001 and known for its buttery soft, eco-certified Italian leather handbags, the program was born from a passion for sustainability, creativity, and sharing knowledge. What began as a way to use every last piece of beautiful leather has become a meaningful way to support the next generation of entrepreneurs. Each charm is handcrafted from the same premium Italian leather used in FEEL’s handbags, turning what would otherwise go to waste into something joyful and lasting. These young makers are mentored through every step: cutting, sewing, pricing, fulfillment, and storytelling. A portion of every sale helps fund their future ventures and expands the program to reach more youth. The launch collection: bunny, bee, butterfly, heart, and moon was shaped by their hands and stories. Each charm is designed to clip onto a bag or keys, to be gifted with love, or carried as a personal reminder. FEEL charmed carries forward the values at the heart of FEEL: sustainability, emotional connection, and purposeful design. Each charm holds meaning, a small piece of joy for the one who carries it, and a step forward for the one who made it.Read their story