Amaura London wholesale

About Amaura London

Amaura London is a British luxury home fragrance brand founded by Sejal Assi, born from a personal journey into wellness and conscious living. Following her mum’s stroke and her own experience with anxiety, Sejal discovered how powerful scent can be for wellbeing, while also becoming increasingly aware of the toxins found in many everyday home fragrance products. That experience inspired her to create a more thoughtful home fragrance range, combining elevated design with carefully considered ingredients and mood-enhancing scents designed to support everyday rituals and wellbeing. Hand-poured in England in small batches, Amaura London’s collections include refillable candles, alcohol-free reed diffusers and luxury room mists. Our signature metal candle vessels are designed to be reused and refilled, while our reed diffusers are loved for their consistent, long-lasting scent throw and low-maintenance design. Sustainability and thoughtful craftsmanship sit at the heart of the brand, from recyclable packaging to consciously created collections designed to feel both luxurious and made to last. Amaura London has collaborated with brands including Nike, L’Oréal and IWC Schaffhausen, and also works with hotels, restaurants and corporate clients on gifting and scenting spaces.Read their story