About Momo & Loloc Crochet

Hi, I’m Yina – a mum, self-taught crochet artist, and founder of Momo & Loloc. I started crocheting during the Covid pandemic as a way to bring calm and creativity into my life. What began as a hobby soon turned into a full-blown passion and then a business. Today, Momo & Loloc has grown into the UK’s No.1 crochet character brand, loved for our unique blend of craftsmanship, storytelling, and joyful design. We are proud to be the first and only officially licensed crochet character maker for the iconic Japanese anime series Naruto in the UK, in partnership with TV Tokyo. Every character we create is handmade with care and creativity, celebrating not only the world of manga and kidult collectibles, but also the power of slow-made, meaningful art. Through our online store and markets across the UK, we continue to share the happiness that started with just a hook, a ball of yarn, and a dream. At Momo & Loloc, we believe that every stitch can hold emotion – joy, love, calmness, nostalgia – and we aim to become the world’s most beloved handmade designer toy brand, where stories are stitched and smiles are made. 🚀 Thrilled to share that Happy Vanilla has been featured in Forbes! Check this article out: https://www.forbes.com/sites/gemmawilliams/2025/10/28/are-crochet-toys-the-post-labubu-obsession/Read their story