About Pure Mo-Ja

Hi, I’m Sham, the founder of Mo-ja, and I want to share the story behind our brand. Mo-ja isn’t just a drink-it’s a passion project fueled by decades of experience, a love for challenges, and a mission to bring something truly unique to the market. My journey began at 17, working in a convenience store in London Victoria. Those early years gave me a front-row seat to the FMCG world, where I discovered my fascination with products and branding. This curiosity led me to a career in sales, starting with Mars Confectionery. Over the next 24 years, I worked with countless brands, building relationships, launching products, and helping them thrive in competitive markets. But after decades of supporting other brands, I knew it was time to create something of my own. With the unwavering support of my business partner, we set out to bring our vision to life. We wanted to offer a drink that stood out—100% pure juice made from fresh fruit, with no added sugar, preservatives, or concentrates. And so, Mo-ja was born: a healthier, guilt-free option that doesn’t compromise on taste. Our process is simple but meticulous. We handpick the best fruits, wash, peel, juice, and seal them in cans to lock in their natural flavour. Whether it’s our tropical mango juice or refreshing pink guava, every sip is made to deliver pure, unadulterated joy. Mo-ja is more than just a product; it’s a commitment to quality, a celebration of nature’s best, and a testament to the power of teamwork. Thank you fo