About Magic Collective

Magic Collective is a lifestyle brand that synergises accessible luxury with the centuries-old handcrafting traditions of India. Founded on a deep respect for people, process, and the planet, we create clothing, accessories, and home goods that feel as good as they look. Every piece we make is a collaboration—a collective effort between designers, artisans, and nature. Our products are handcrafted in small batches using traditional techniques like block printing, hand beading, and embroidery. We prioritize recycled packaging, low-waste production, and natural fabrics, ensuring timeless beauty that is crafted to endure whatever life throws at it. Designed thoughtfully in our New Orleans studio and brought to life by skilled hands in India, our collections are more than just things—they’re stories you can wear, use, and live in. Welcome to a world where culture, craft, and care come together, where magic is truly in the details. Welcome to Magic Collective. Read their story