Plank & Steel wholesale

About Plank & Steel

Plank & Steel is a husband-and-wife business based in Northern California, where we create rustic gifts with personality for independent boutiques, gift shops, mercantiles, and lifestyle retailers. From our ranch workshop, we design, engrave, finish, package, and quality-check products with wholesale buyers in mind. We know retailers need more than cute gift items - they need products that arrive as expected, merchandise easily, offer healthy margins, and connect quickly with shoppers. Our Rustic Gifts with Personality line is built around the kind of products shoppers pick up, laugh at, and immediately think, “I know exactly who needs this.” The collection brings together rustic impulse gifts, funny everyday accessories, seasonal keepsakes, and display-ready countertop items designed to create easy giftable moments throughout the store. Our mix ranges from bold humor and snarky sayings to softer sass, seasonal favorites, and profanity-free options, giving retailers flexibility to choose an assortment that fits their customers. Many pieces are compact, display-ready, and priced for strong retail margins, making them a natural fit for checkout counters, gift tables, holiday displays, under-$20 gift sections, and impulse-buy areas. Our goal is simple: to help shops stock gifts that make shoppers laugh, connect, and add one more giftable item to their basket.Read their story