About Itchy Baby Co

The beginning of Itchy Baby Co started with my little boy. For the first year of his life, I was constantly wracked with a sense of failure, guilt and sheer exhaustion. He had serious eczema and I felt nothing out there was going to help. I felt nobody understood. Not my mum friends, with their happy babies and perfectly smooth skin. When I got home I set to work formulating a long term solution for my little boy - A daily skincare routine, formulated with 100% naturally sourced ingredients. Now, 8 years later, I realise I wasn’t alone. I now know there are thousands of other parents out there just like me. Parents who have purchased every product out there, only for them to irritate their little one’s sensitive skin. Parents who are constantly looking for a natural option that is gentle whilst moisturising, protecting and nourishing their precious bubs skin. Chances are if you've read this far, you're one of those parents. And I want to take you by the hand and tell you - I know it’s hard, but you don’t have to do it alone. I learnt the importance a daily skincare routine has when it comes to managing sensitive & eczema skin. Our products provide all the benefits of targeted treatments but contain none of the nasties. Just extra gentle, all natural and scientifically proven ingredients. We are all trying to get by and do the best we can for our children. And when it comes to your baby’s skin, gently does it - every time.Read their story