About FRULA BEAUTY (The Clean Beauty Company Limited)

Affordable Luxury, Clean Skincare Frula Beauty was born from a desire to bring luxury skincare to every woman without the hefty price tag. Founded in New Zealand by Erna Basson, a mother of two, Frula Beauty was inspired by her personal journey to find effective skincare for her sensitive and dry skin. When nothing on the market met her high standards of quality, affordability, and sustainability, she decided to create it herself. At Frula Beauty, we believe that clean beauty should be accessible to all. We’ve developed a range of high-performance skincare products made with premium natural ingredients, offering the best of nature and science to provide radiant, healthy skin. We are proud to be one of the few Sephora Clean-formulated brands in supermarket retail, ensuring our products are free from harmful chemicals, cruelty-free, and gentle enough for all skin types. Our products are currently available in 1,300+ grocery retail doors across New Zealand and Australia, where we’ve seen significant growth, especially among Gen Z and Millennial shoppers who value sustainability and results-driven skincare. Our mission is simple: to provide women with luxurious, clean beauty without compromising on quality or affordability. As we expand into new markets, Frula Beauty is excited to bring our, high-quality skincare to even more people through online platforms and premium retailers. Together, we can redefine what it means to have access to affordable luxury skincare.Read their story