About GUDO World

GUDO - u do u GUDO fuses streetwear appeal with beachwear practicality. We give beachwear street-cred with snug, stylish, multiuse pieces that make for slow fashion with a fast smile. There’s no hiding behind layers of clothing at the beach, it’s just you and your confidence to rock your gear. Getting comfortable in your own skin sets you free to own your style and get unapologetically cool. From the beach to the pool to the street, we want to capture that beachside attitude and run with it–championing raw, unbound individuality. Read their story