About Nikki and Alex

Nikki & Alex is a universal lifestyle plus size brand that offers fashion forward, trend right casuals for sizes 14-24. The inspiration for this brand was derived from the owner who is a curvy woman herself. She understands the struggle for the need of fashion casuals that flatter the curves and fit the essential parts of the body. She has had over 20 years in fashion merchandising and a buyer of plus sizes clothing for several retail stores and obtained a great deal of knowledge, about how to satisfy this special customer. She recognized that she was not being represented in most retail stores or boutiques sufficiently, so she developed a brand that is fashionably casual, offering novelty quality fabrics and most importantly, fits curves properly! She decided to put her corporate career aside and take a leap of faith by creating a brand that would allow her to focus on the ultimate goal; to have curvy women not just look but experience and feel confident, courageous and beautiful!! Read their story