About Artsbyniru

Never Not New York is a New York-based brand founded by Nirushi Jain, an artist and designer who wanted to bring the energy of the city into thoughtful, everyday items. The idea started with transforming hand-painted artwork into functional pieces — from block-printed journals and embroidered totes to stickers and wearable designs. What began as a small creative experiment quickly evolved into a brand that reflects the bold, layered, and expressive spirit of New York City. Every product is designed to capture a sense of place, identity, and personal connection. Never Not New York continues to grow — expanding into new formats and categories — while staying true to its core: celebrating everyday creativity and the culture of the city that never slows downRead their story