About Jitana

Jitana is a home décor brand that specializes in on-trend design founded by Denise Hernandez. Denise is of Salvadorian descent, born and raised in Los Angeles. The definition of Jitana is gypsy, a member of a tribe with no permanent home or as it describes her, a person with a wandering lifestyle. This is exhibited in her process for selecting products for Jitana by traveling to different parts of the world. Denise is not only enlivening people's homes, but also impacting the lives of artisans from all over the world. She travels to some of the most remote locations around the world where she meets intriguing artisans who help create her collection of handmade goods. Jitana is dedicated to being a sustainable, ethically sourced, and fair trade business that offers thoughtful, timeless, and unique pieces with a fair price.Read their story