About PCH the label

HOME OF THE ORIGINAL CAMP JACKET THE WOMAN BEHIND THE LABEL- ''Somewhere along the Pacific Coast Highway I found my soul in the sound of adventure. For me, that sound was three little girls giggling in the backseat and catching the wind in their hair. Those three little girls are my SOUL, they are my RIDE OR DIES, they are my TRIBE. My hope is that your piece empowers you to take on life's adventures, share your stories with your tribe, and listen for the sounds that feed your soul. Whether you’re on the PCH, a road trip to Montana, or dreaming of Tulum, crank up some tunes, roll down the windows, and enjoy the ride.'' THE JACKET- Anything but fast fashion. Each and every one of our camp jackets are authentic US military-issued fatigue that date as far back as the Civil War. From the West Coast to the East Coast, we have partnered with veterans and veteran-owned businesses to source the dopest vintage pieces for you. Each is one of a kind, made to order in our sunny California studio. Every jacket is slightly different which means that piece you're holding was curated by our hands with its own authentic badges and patches. We truly take pride in giving new life to each unique piece. THE LIFESTYLE- Sustainable. Woman-owned. Small batch. USA made. Wear it, add to it, create your story.Read their story