About American Rhino

In 2008, Chris Welles went on a family vacation to Kenya. That vacation became the inspiration to create a purpose-driven fashion business that supports Kenyan land and wildlife conservation, as well as local communities. American Rhino made a commitment early on to work with Kenyan and East African manufacturing partners who embrace environmentally- and ethically-sound practices in order to give back to the communities in the places that inspired the birth of the company. 100% of American Rhino’s collection is now made in Kenya and Eastern Africa, supporting traditional craftsmanship and local artisans. American Rhino designs are inspired by the lands we love and the animals we strive to protect. Each season, we focus on a different setting to exemplify Kenya’s magnificent diversity and expansive geographical range. With 10% of all purchases going to the American Rhino Foundation, the connection between community and nature could not be more clear.Read their story