About Vitalyte Sports Nutrition

Forty years ago our founder, Bill Gookin, had a vision. He wanted to provide active people worldwide with a healthy alternative to the high-sugar high-sodium sports drinks that were on the market. Bill being the biochemist he was, put on his lab coat and started analyzing, researching, tinkering and thinking. Finally, he emerged with what would be the world's first authentic isotonic sports beverage. Our dedicated founder created a formula that was glucose-based and low in sugar and sodium. This new drink was different from any sports drink on the market, and he knew his concept might not be openly accepted because it was different. However, Bill never really cared much what others thought. What he cared about was helping people and bringing the consumer a useful product. So he went to work spreading the word about his drink called Gookinaid. Bill worked tirelessly mixing, packaging and selling his electrolyte formula. The entire family took part, taping up boxes, putting stamps on envelopes, whatever it took to keep the business going. Bill's garage served as the Gookinaid Headquarters until finally, the brand grew large enough to move on. And move on it has! Gookinaid became Vitalyte, a scientifically formulated sport's nutrition drink that adheres to Bill's high standards for peak performance. Fast forward 40 years and we are making our product the same.... simple ingredients, no artificial anything, low in sugar and sodium, isotonic, fast absorbing and effective. Read their story