About My Darlin'

My Darlin' is a Brooklyn-based paper goods studio cultivating nostalgia, romance, and mystery through our art and ephemera. Color + pattern + typography are our building blocks. We make greeting cards, art prints, gift wrap, washi tape, stickers, and our line is growing to add new product categories every year. We design products that romanticize the everyday moments through a contemporary but playful design aesthetic that simultaneously evokes a sense of nostalgia. A love for bold colors, playful typography, vintage novelty prints, abstract pattern play, and a susceptibility to love at first sight are at the heart of the brand. The founder and owner, Priyanka Batra, an Iowan by-way-of India and the U.K. is a recovering eBay addict who loves eggs, wishes she was vintage shopping but is probably negotiating with her toddler. Read their story