About Ajaie Alaie

Ajaie Alaie is a Brooklyn-based womenswear label creating handmade garments that are inspired by movement, comfort, and the art of loving oneself. Our name and philosophy come from Ajai Alai, a sanskrit mantra for standing in your power, which translates to invincible, indestructible. The power of self-affirmation and intentionality guide everything we do, from the way we make our clothes to the way they are worn. Ajaie Alaie uses only sustainable, biodegradable textiles, and we work exclusively with small manufacturers who provide fair pay, opportunities for growth, and unique artisan craftsmanship. We offer made-to-order collections that are size-inclusive, accessibly priced, and intentionally low-waste. Ajaie Alaie is inspired and driven by the process of designing and making. Spinning, weaving, knitting, and natural dyeing—these are the hand crafts that form the heart and soul of our designs. Each piece is ethically manufactured in small units with our trusted partners in Peru and India. Together, we are constantly working to embrace sustainability within our processes to reduce waste, reuse resources, and actively work towards a more accountable fashion supply chain. Our garments carry great intentionality and serve as a mantra, a reminder to “be the energy you wish to see in the world" much like the people who wear our garments, Ajaie Alaie is not about perfection, but about the grace and flow in constant learning, expansion, and improvement.Read their story