About Giovanni Cosmetics

About Giovanni Eco Chic Beauty™ - Born on the Sunset Strip in 1979, Giovanni Eco Chic Beauty™ began as a bold vision from hair stylist Arthur Guidotti, who crafted salon-quality formulations beloved by Hollywood’s top studio stylists at MGM, Fox and Paramount. Arthur's son James soon took the brand to new heights catapulting Giovanni to the #1-selling hair care brand in the U.S. Natural Products Industry (SPINs data). James also built upon Giovanni's early adoption backstage as the OG of Hollywood Hair Care by continuing to support the ever-growing needs of celebrity hairstylists worldwide, giving Giovanni the reputation as the Hair Care Brand of the Entertainment Industry. Today it is the brand that shampoos, nourishes, sculpts and finishes celebrity tresses on more than 300 TV, streaming episodics, film festivals, film productions, as well as the styling brand backstage at the Oscars, Emmys, GRAMMYS and Tony Awards annually. A second-generation family and veteran owned business that sells over 175 SKUs in 30+ countries and can be found in 15,000 retailers. Giovanni’s SKUs also include brushes, combs, clays, styling accessories, body and beard care. Headquartered in Los Angeles, California, Giovanni manufactures its Leaping Bunny-certified products in the U.S. For more information, visit giovannicosmetics.com.Read their story