About About A Cloud Stationery & Gifts

About A Cloud is a NYC-based illustration studio that’s all about capturing small moments in daily life. Founded by Widad Franco, About A Cloud creates greeting cards, prints, and decor items party goods in paper. Widad’s story starts when she was growing up on the sunny coast of Ecuador, before having a revelation as a 12-year-old kid when she saw the Rockefeller Christmas Tree light up on her very first visit to New York: She was bewitched. A move to this magical city of her dreams saw her pursuing a career in international TV news that involved reporting on space rocket launches at NASA and hitting the campaign trail with presidential candidates. These events became sources of inspiration for her art. Today, Widad creates art that channels her unique life experiences through a whimsical lens. In her illustrations, the vivid colors and vibrant textures that surrounded her in Ecuador meet the skylines and icons of cities. Also, she saw there were no other lines that spoke to her sensibilities as a Latina, so she decided to create a full line of cards in Spanish that truly speaks to the community— the cards appeal to Latinx nostalgia but with a modern twist. Her watercolors are embellished with ink cross-hatching to conjure a playful style that catches the eye and teases a smile.Read their story