Peter Martin, our Founder and Beauty Industry Executive, launched Ethica Beauty, short for "ethical beauty" in 2018. It is a new category in the haircare channel: a multi-benefit line that focuses on anti-aging of the hair, scalp therapy, and hair growth, however, healthy hair growth. Our products are PETA Certified and Cruelty-Free. With modern advancements in science and technology, you should expect more from today's haircare. Ethica Beauty provides professional-grade haircare with Adaptive Smart Technology that covers multiple hair & scalp needs, which include advanced scalp, anti-aging, and (healthy) hair growth benefits. Sexy hair is healthy hair and healthy hair is Ethica Beauty hair!
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Peter Martin, our Founder and Beauty Industry Executive, launched Ethica Beauty, short for "ethical beauty" in 2018. It is a new category in the haircare channel: a multi-benefit line that focuses on anti-aging of the hair, scalp therapy, and hair growth, however, healthy hair growth. Our products are PETA Certified and Cruelty-Free. With modern advancements in science and technology, you should expect more from today's haircare. Ethica Beauty provides professional-grade haircare with Adaptive Smart Technology that covers multiple hair & scalp needs, which include advanced scalp, anti-aging, and (healthy) hair growth benefits. Sexy hair is healthy hair and healthy hair is Ethica Beauty hair!