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Founded in 2012 by Fei Fang with dreams of changing the way women saw their bodies, Elsa and Rose was born. With her bold approach to swimwear she forced women all over the world to take a second look at themselves with kinder more loving eyes. Quickly gaining popularity, Elsa and Rose has been showcased in magazines like Cosmopolitan and Glamour, As well as featured in collaboration with large brands like OPI Nail Polish and Kylie Cosmetics. In 2021, the brand was purchased by Aysha Rahim, a young fashion designer and entrepreneur who fell in love with the vision of Elsa and Rose. She is launching a new collection of swimwear March 2022 and plans to expand their underwear collection as well as add a few more clothing items to the mix. She believes all women should feel good in their skin, the bikini is simply an accessory to the beauty that already exists. "Beauty is being healthy. It's not a number on a scale or your dress size. It's your mental, emotional, and physical health. We all want to change things, that's normal. But before anything changes you need to love yourself as you are right now. That's what is important." Elsa and Rose prides themselves in showing real women in their swimwear in all sizes, shapes and colors. The only prerequisite for our models is that they are healthy.
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Founded in 2012 by Fei Fang with dreams of changing the way women saw their bodies, Elsa and Rose was born. With her bold approach to swimwear she forced women all over the world to take a second look at themselves with kinder more loving eyes. Quickly gaining popularity, Elsa and Rose has been showcased in magazines like Cosmopolitan and Glamour, As well as featured in collaboration with large brands like OPI Nail Polish and Kylie Cosmetics. In 2021, the brand was purchased by Aysha Rahim, a young fashion designer and entrepreneur who fell in love with the vision of Elsa and Rose. She is launching a new collection of swimwear March 2022 and plans to expand their underwear collection as well as add a few more clothing items to the mix. She believes all women should feel good in their skin, the bikini is simply an accessory to the beauty that already exists. "Beauty is being healthy. It's not a number on a scale or your dress size. It's your mental, emotional, and physical health. We all want to change things, that's normal. But before anything changes you need to love yourself as you are right now. That's what is important." Elsa and Rose prides themselves in showing real women in their swimwear in all sizes, shapes and colors. The only prerequisite for our models is that they are healthy.