About Pure + Good

Who We Are When our family's golden retriever had 14 puppies, it was in our search for a gentle and effective shampoo option that the inspiration for Pure + Good was born. Believing that all pets should be cared for in the way we care for ourselves, we have perfected formulas that are healthy and safe for all animals. Our Dream Is to provide products that will enhance quality of life and give pet owners natural clean ingredients that they will feel good about using on their beloved animals, from a brand they can trust. Our passion for pets drives us to continuously improve and evolve, so we can offer the most reliable, effective, and loving solutions for pet care. Our Promise At Pure + Good we’re not just providing pet products—we’re making a promise to you and your pet to always put quality first. We also believe that a healthy planet is key to a brighter future for all. From sustainable sourcing and energy-efficient operations to reducing waste and minimizing our carbon footprint, we are dedicated to preserving the Earth for future generations. Meet Susie Susie founded Pure + Good with her daughter out of their love for animals and desire to create safe, gentle, effective products for pets. With a heart for helping creatures big and small, she draws inspiration from nature to craft formulas with care. In her free time, Susie enjoys tending to her garden and caring for her bees, finding fulfillment in nurturing the earth and fostering harmony with the environment.Read their story