About Estella

Founded in 2001, Estella makes organic cotton knitted baby toys and clothes and has been the go-to baby gift boutique for 20+ years.  We hand make all our knitted baby gifts in Peru with soft organic cotton. This natural process is safer for babies, workers handling it & the environment. All our items are made in limited quantities and are never sold on Amazon. Our products’ consumer appeal has been validated by 1500+ five star reviews and shout-outs in premier publications. Vogue exclaims that our products are “Brilliant Baby gifts for Register-less friends” and CNN mentions that “our products are eclectic and sophisticated in an exclusively New York Way.“ Our faire retailers love us with a 4.9 review rating and 98.4% sell through rate.Read their story