About 3 Beer Rub / New Harbor Provisions

Meet 3 Beer BBQ Rub – Crafted by Friends, Perfected by Fire It all started with three friends, a few beers, and a mission—to brew bold flavor into backyard BBQ. Tired of store-bought rubs that were all salt and no soul, we got to work. Through weekends of trial and error, dialing in our favorite spices, sipping cold ones, and tweaking the ratios, 3 Beer BBQ Rub was born: a brown sugar–based blend with 10 bold spices that hits with flavor, not just salt. In 2004, we started bottling it in mason jars for family and friends. The response? “I NEED MORE.” “Have you tried it on THIS?” That was our spark. We hit farmers markets in 2008, retail shelves in 2009—and we’ve been fired up ever since. Why It’s a Must-Have: 🔥 Great value with no filler—flavor-packed and handcrafted with care 🍖 Delicious on ribs, chicken, pork, veggies, and beyond 👨‍🍳 Versatile enough for seasoned pitmasters or weeknight cooks 🧂 Balanced, bold, and never too salty Today, 3 Beer BBQ Rub is sold by many fine stores—and we’d love for you to be one of them. Let’s bring real BBQ flavor to more tables, one shake at a time. #3BeerBBQRub #BBQWithCharacter #HomegrownFlavor #BrownSugarSpiceMagic Read their story