Home 
Grow your wholesale business with smarter email marketing
In our latest webinar, Level up your email marketing, brands learned how to use Faire’s free CRM and email marketing tools to strengthen retailer relationships, drive repeat orders, and grow sales—all without leaving the Faire platform.
This session explored how to build targeted campaigns, personalize outreach, and use customer insights to turn creative storytelling into measurable results. BonBon- A Swedish Candy Co’s wholesale team also joined us to share more on how the Swedish candy brand blends data and brand-forward messaging to deliver impactful retailer communication.
Customer Relationship Management (CRM) is the technology and strategy that brands use to manage interactions and relationships with existing and potential customers—including email marketing.
Key takeaways to grow your sales with Faire CRM
- Use Faire’s free, built-in CRM to organize, segment, and personalize your retailer communications—all in one place.
- Create personalized, brand-aligned email campaigns that nurture wholesale relationships and drive repeat orders.
- Track engagement and sales performance to see what content resonates most with your buyers—and what leads to products purchased.
- Take inspiration from BonBon’s approach—combining data and storytelling to make every message feel authentic, measurable, and impactful.
New to CRM? Start with our 101 Guide to your CRM tools
“Data doesn’t replace creativity—it amplifies it. That’s where the Faire CRM shines: It gives brands the tools to blend creative storytelling with measurable sales impact, making every email feel like an extension of our brand experience.”
Tom Jack Simpson, Accounts Manager (Wholesale) at BonBon – A Swedish Candy Co
Here’s what you’ll learn
Get a quick refresh on the impact of CRM strategy and email marketing touchpoints with wholesale customers.
Understand the tools available to you on Faire and customer best practices.
Customer database demo (14:00)
Walk through Faire’s customer database, including upload options, filter, and segmentation settings.
Walk through building, scheduling, and sending branded email campaigns directly from your Faire account.
Explore data-driven and creative ways to personalize campaigns and boost engagement with your CRM tools.
Success story: BonBon team (28:48)
Hear from BonBon’s accounts manager, Tom Jack Simpson, and sales director, Max Herrlander, on how the brand uses Faire CRM to connect creativity and data—turning sweet storytelling into measurable wholesale sales results.
Get answers to common CRM and email marketing questions, plus a sneak peek at what’s ahead with these tools.
