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The Los Angeles Fashion District sprawls across 107 city blocks of wholesale madness. It’s where more than 4,000 competing businesses cram into century-old buildings, where you can sketch a design at 8 a.m. and get samples sewn by noon. It’s beautiful, messy, and completely unforgiving to brands that can’t keep up.
Yet one fashion brand has managed to stand out from the pack after joining Faire. Davi & Dani is an L.A.-based brand that specializes in modern young women’s apparel and has become known for its true sizing. Think sophisticated but not stuffy for the mid-20s to early-40s set.
Andy Kim joined the team four years ago to direct their wholesale operations and since then has set fire to the typical playbooks in pursuit of something different. When the brand joined Faire, Kim didn’t treat it like just another sales channel to manage. He dove deep and maximized every feature he could get his hands on. The outcome was double-digit growth, more than 300 new customers, and 12x return on ad spend. In fact, 2025 was Davi & Dani’s strongest year yet, increasing sales 56% year-over-year by going all-in on a single platform.
“We’ve done almost everything,” Kim says—Google ads, email blasting, traditional marketing. “But overall, doing things through Faire has had the most impact.”
Here’s how Davi & Dani did it.
When the right retailers come to you
Forget the spray-and-pray approach. Faire’s algorithm doesn’t just show Davi & Dani to random retailers, it connects them with buyers who actually get the brand.
“We get less complaints, better feedback,” Kim says. “They even introduce their friends to our brand and have them come and shop with us.”
The platform migration makes the story even clearer. “A lot of my customers transferred to Faire from other platforms,” Kim says. And these aren’t retail newbies. These are experienced buyers actively choosing where to place orders, and they value discovery that actually makes sense.
This meant more high-quality retailers were finding Davi & Dani, less time was wasted on bad fits, and more organic referrals were coming through. When your buyers become your marketing team, the algorithm is doing its job.
No more juggling and toggling
Davi & Dani added the Faire Direct widget to its website and watched something unexpected happen. Customers started asking which way they should order—direct or through Faire.
“We suggest they go to Faire,” Kim says.
A brand routing customers to a platform instead of keeping them on their website? The operational efficiency made it worthwhile. The widget took minutes to set up and then completely changed the customer experience.
“Everything is so much easier for them to shop,” Kim says. “The buying and returning process are much easier for them.”
Messaging retailers became frictionless. Kim noticed how quickly buyers respond when notifications hit their phones instantly.
But the real workflow win came from Faire’s email campaign tools. “You guys market our brand better than we do. It’s a lot easier to use the platform,” Kim says. No more toggling with additional tools just for email marketing. Just one clean, simple tool that works.
The flexible terms that save the deal
The wholesale reality in 2025 is that retailers are squeezing every dollar, managing inventory on a shoestring cash flow, and making hard choices about what to stock. Against this backdrop, Faire’s flexible 60-day payment terms are lifelines.
“The economy is pretty bad,” Kim says. “My customers are running their business with their tight budgets. When they first order through Faire, they like getting free shipping, coupons, and all that.”
For retailers used to paying up front or negotiating net-30 if they’re lucky, this changes everything. It gives them breathing room. It’s the ability to stock new brands without risking next month’s rent.
The value compounds from there. Free shipping eliminates the mental math of “is this order big enough?” Promoted Listings put Davi & Dani in front of qualified buyers at the right moment. Reorder rates climb as buyers find a system that actually works for their business.
The compound effect of going all in
Davi & Dani’s success goes beyond picking the right platform. It’s about extracting every ounce of value from the platform they picked.
Instead of just dipping a toe in, Davi & Dani implemented all the resources Faire has to offer. Each tool amplified the others. Discovery brought quality buyers. Streamlined workflows kept them happy. Payment terms sealed deals. Email campaigns nurtured relationships.
The growth of Davi & Dani isn’t a lucky accident. It’s one thing to join Faire. It’s another thing to use every tool, pull every lever, jump into every feature. There are serious returns waiting for brands willing to go deep.
