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Simplify workflow with Faire’s new multi-brand login

May 15, 2025 | Published by Faire

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The team at Faire is always looking for ways to improve the user experience for brands and retailers. That’s why we’re pleased to announce our new multi-brand functionality that makes it simple to manage multiple brands with one login. This long-awaited and often-requested feature will increase efficiency by eliminating the need to log in and out to manage multiple brands. Whether you’re an individual managing a portfolio of brands or an external service provider working with multiple clients, this new feature will make Faire more accessible, efficient, and scalable for your daily operations. 

What is the new multi-brand feature?

The new multi-brand feature will allow in-house employees and external service providers to access multiple brands using one Faire login. This will make it easy to manage multiple brands on Faire without having to log in and out throughout the day to access different accounts.

Who should use the new multi-brand feature?

There are many people who work with more than one brand on Faire who could benefit from this feature. That includes in-house employees for companies that operate multiple brands as well as external service providers such as bookkeepers, sales reps, and third-party logistics managers. In the past, using a separate login for each brand has made it more difficult for these employees and service providers to work with multiple brands on Faire. We’ve designed this feature to work for everyone who sells on Faire. That includes people with multiple accounts who want to consolidate all their brands under one login, people with one brand who might want to add additional brands in the future, and new brands that are just setting up their first account on Faire.

Benefits of the multi-brand feature

There are several reasons to start using Faire’s new multi-brand feature if you work with multiple brands. Multi-brand will empower you with the following benefits:

  • Save time and simplify your workflow. The new multi-brand feature allows you to seamlessly switch between all the brands you manage through a single login. That means no more logging in and out to manage your daily operations if you support multiple brands.
  • Scale up your future operations with ease. If you work with other brands that are not yet on Faire, you will be able to add them to your existing login whenever you’re ready. There’s no longer any need to set up a separate login or keep track of multiple email and password combinations in order to manage all the brands you work with.
  • Improve collaboration and access for Teams. Using Faire for Teams will now be simpler than ever. Once you have set up Faire for Teams, then sales reps, bookkeepers, and other service providers will be able to easily collaborate with multiple brands using one central login. You can also invite internal or external team members who previously couldn’t collaborate with you on Faire because of the need for separate login credentials. Any team member can access all of their brands using one login and seamlessly toggle between brands.

Setting up multi-brand 

Setting up the new multi-brand feature is simple. If you manage or support multiple Faire brands, you’ll have the option to consolidate your existing brand logins under one central login. If you manage one brand on Faire but have another brand that you haven’t yet set up on Faire, you can now easily add this brand to your existing login. And if you are new to Faire, you can easily add another brand to the same login once you’ve got your first brand set up on Faire. 

Simplify, simplify, simplify 

Multi-brand has been one of the top requested features from brands for years. This new functionality will greatly improve efficiency and help brands simplify their daily workflow. It will also allow people who support multiple brands to join multiple brand teams without having to use different login credentials for each one. We’re looking forward to seeing how this will make life simpler for so many brands on Faire!

We’re here to support you whenever you’re ready to set up the new multi-brand feature. We want to make Faire the best place for your brands to grow and succeed, so we’d also love to hear from you if you have any questions or feedback about the process of managing multiple brands on Faire. Don’t hesitate to contact us today!

New to Faire? Sign up to shop, or apply to sell.

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