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At Faire, we believe brands and retailers should be empowered to grow through whichever channels help them succeed. For many, that’s with Faire and sales reps together.
Today, we’re launching new attribution tooling that will make it easier for brands to work with Faire and sales reps side by side. These new tools enable brands to easily attribute Faire orders to their sales reps and efficiently pay reps based on their commission agreements.
Below is a deep dive into our sales rep tooling, as well as a guide on the various commission models we’ve seen used by repped brands across Faire.
“In today’s ever-changing world of wholesale, retailers want options! We want to meet our customers where they are. What we’ve found is this is often a combination of markets, reps, Faire, and other digital platforms.” —Michelle Leuthold, Sincere Surroundings
Tools and resources to use with your sales reps
New! Rep attribution on customer profiles
Brands can now assign a sales rep or rep group to a customer’s profile so every order that the retailer places on Faire is automatically attributed to that rep. You and the rep will receive an order confirmation email, improving transparency.
Assigning a rep does not mean that the rep will be automatically paid out for the order through Faire. That depends on your commission agreement with the sales rep or rep group, and would be facilitated by you outside of Faire. But it minimizes the need to manually track, helping to simplify your operations.
How it works: Reps can be assigned individually or in bulk from the Customers page and can be easily edited later as relationships evolve. Watch this tutorial for a quick walk-through of the process, or visit our Help Center for step-by-step instructions.
Why reps and brands love it: It gives reps confidence they’ll be fairly credited for the relationships they’ve established, with improved transparency into every future order placed by their relationships. For brands, it simplifies your operations, improves trust, and helps your reps meet retailers where they may prefer to buy—on Faire.
Faire Direct rep links
Faire Direct is your suite of order-taking tools that lets you and your reps take orders anywhere—at shows, in person, or online. Whether you’re hoping to convert a lead into a buyer or drive an existing customer to reorder, Faire Direct helps you convert more retailers without paying commission on those orders. (Learn more about the Faire Direct commission policy.)
We’ve made it easy for your reps to take orders through Faire. From the Sales Representatives tab on the Teams page, you can now create a unique Faire Direct link for each of your reps or rep groups. Any time a retailer places an order through a rep’s unique link:
- You and the rep will receive an order confirmation email.
- The order is automatically attributed to the rep, streamlining payout reconciliation.
- Faire does not take commission on the order as long as the relationship meets the Faire Direct commission policy.
How to set up for success: Beyond creating rep links, we recommend partnering with your reps to regularly upload their contact lists into Faire. Once uploaded, assign each retailer to the appropriate rep and then nurture these contacts through a quarterly Faire Direct email. This will ensure that if any of these retailers place a first-time order with your brand on Faire, Faire will not take commission on the order, giving you the opportunity to pay your reps.
Why reps and brands love it: It honors your rep relationships and protects your margins. Plus, it gives retailers the flexibility to order on Faire with benefits like Net 60 terms and free returns on first orders.
New! Attribution summary report
From the Orders page, you can now export an attribution summary report to quickly reconcile payouts at the end of each month.
How it works: Filter the report by order date or ship date, and specify the timeframe. The report will include all orders received in that timeframe, with information like relationship type (Marketplace or Faire Direct), rep name, order total, and Faire commission rate.
Once downloaded, you can organize the data sheet by rep name to quickly reconcile the payout amount for each rep or rep group. Payout is dependent on your direct agreement with the rep or rep group, and will be facilitated by you outside of Faire.
Why brands love it: It saves hours each month reconciling payouts—everything is tracked for you in one place.
“Joining Faire doesn’t mean replacing reps—it makes their work more effective. With direct rep links and customer tagging, reps get full credit for their accounts while retailers enjoy the digital convenience of ordering and reordering. The result is a sales process that’s both personal and digitally sophisticated and has brought significant incremental growth to our company.” —Todd Rodgers, Totally Bamboo
Faire’s commission philosophy
Faire’s commission model is built to honor existing business and recognize the value of rep-driven relationships.
We do not take commission:
- Any time a retailer places a first order with a brand on Faire through the brand’s Faire Direct tools.
- If within the past four years, a retailer ordered with the brand before their first order with the brand on Faire.
- If within the past three months, the brand or their reps encouraged the retailer to order through Faire Direct.
For more on how commission works with Faire Direct, visit our help article here.
Rep commission models that work for Faire orders
We’ve spoken to dozens of repped brands to understand the commission models used when working with Faire and reps together. Every brand’s setup looks different, but here are three models we’ve seen across Faire brands:
1. Attribution-centric commission (Recommended)
This model focuses on paying reps for the relationships they establish.
Reps can use Faire Direct links to drive orders that are automatically attributed to them, or brands can manually assign reps to customer profiles to ensure ongoing attribution. As long as the relationship meets our Faire Direct policy, Faire will not take commission on any orders placed by that retailer.
This approach helps many brands strike a balance between fairness, operational ease, and cost management.
2. Comprehensive commission
This approach applies your existing off-Faire commission logic to Faire orders. For every Faire order from a rep’s territory or named account, the rep gets paid regardless of whether they were directly responsible for driving the order on Faire or whether Faire charges commission.
This approach maintains consistency and ensures reps feel fully aligned with your broader sales strategy. By using your Faire Direct tools, you can avoid paying double commissions.
3. Channel-centric commission
This model lets the sales channel determine the commission. For example, reps earn on direct or showroom orders, while Faire orders are excluded.
This model can work well for brands that maintain distinct online and offline channels or prefer full separation in payout logic. However, it can disincentivize your reps from driving orders on Faire, even if Faire is the preferred channel for your retailers.
All three models are viable depending on your structure and strategy. We recommend having an upfront discussion with your rep group to ensure all parties are aware and aligned with the commission agreement.
Continuing to grow together
Thousands of brands are already growing their businesses by using Faire and sales reps together. By combining Faire’s scale and relationship-building tools with the expertise of reps, brands are expanding into new markets, reaching new accounts, and serving customers the way they prefer to shop.
“Reps grow our business by building trust and acting as subject-matter experts for Totally Bamboo. Faire adds value in a different way—it gives buyers the freedom to place and reorder on their own schedule, and it helps us reach new accounts by putting our brand in front of retailers at just the right time. Together, we get the best of both worlds: the personal relationships and expertise of our reps, combined with the convenience and reach of Faire, working in synergy to grow our business.” —Todd Rodgers, Totally Bamboo
We’re committed to continuing to make this coexistence seamless, transparent, and fair.
We welcome your feedback as you and your reps try out these new tools.
