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Introducing Shop Starter: Enter to win inventory funding from Faire

February 27, 2024 | Published by Faire

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March 18, 2024 update: The Shop Starter entry deadline has been extended to April 1, 2024 at 11:59 PM PT. All campaign rules remain the same.

No matter where you are on your retail adventure—from workshopping your business plan to getting ready for your grand opening—take a moment to celebrate the drive and inspiration that got you this far. Opening a shop requires a strong creative vision, a resourceful spirit, and a determination to bring something to your community that is uniquely yours. 

Every great retail journey deserves a great beginning, and we have a special opportunity to make that beginning a bit easier: our Shop Starter contest. We’re giving two new retail outlets $5,000 to stock their shelves with unique and inspiring products on Faire. 

If you’ve opened a store in 2023 or plan to open a store in 2024, entering Shop Starter is a simple two-step process:

  1. Fill out the short form linked here!
  2. Apply to our Open with Faire program (if you haven’t done so already). Open with Faire is an exclusive program for new store owners that provides eligible retailers with up to $20,000 in 60-day payment terms to shop on Faire. If you don’t have a Faire account yet (required), you can apply for Open with Faire during your initial sign-up. Note that you’ll need to be signed into Faire to see your Open with Faire application status.

Entries close on April 1, 2024. After that, Faire will select five up-and-coming retailers who will move on to the next round. Each of these five finalists will be profiled on Faire’s Instagram account—putting their retail brand in front of our more than 740K engaged followers. 

Once those posts are live, everyone—including the finalists themselves—can cast their vote for the Shop Starter winner. The key to victory is simple: One “like” equals one vote for the winner, and the two retailers who get the most likes on their Instagram posts will each be awarded the $5,000 prize to shop on Faire.

Shop Starter is more than just a prize; it’s our way of saying we believe in you and your vision. So don’t put off making your retail wishes come true. Sign up for Open With Faire and enter to win our Shop Starter contest by April 1 to possibly get a $5,000 head start toward filling your shelves, delighting your customers and community, and making your retail dreams come true.  

Shop Starter giveaway: Official rules and fine print

1. Sponsor

These Official Rules (“rules”) set forth the rules governing the giveaway sponsored and administered by Faire Wholesale, Inc., 100 Potrero Ave, San Francisco, CA 94103 called SHOP STARTER (the “giveaway”) and govern your participation therein. NO PURCHASE IS NECESSARY TO ENTER OR WIN A PRIZE. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. THE ODDS OF WINNING WILL DEPEND ON THE TOTAL NUMBER OF ELIGIBLE ENTRIES RECEIVED. VOID WHERE PROHIBITED BY LAW OR RESTRICTED BY LAW. THIS GIVEAWAY IS IN NO WAY AFFILIATED WITH INSTAGRAM.

2. Eligibility

Shop Starter is only open to legal residents of any of the fifty (50) United States or the District of Columbia who are at least eighteen (18) years of age. Those nominating themselves to win must also apply to Faire’s Open with Faire program.

Although only Open with Faire-eligible customers are able to win, anyone may vote for the Shop Starter winners during the voting period. 

Except where prohibited by law, by participating in the giveaway and/or winning a prize, you irrevocably consent to the use of your name, image, photograph, likeness, biographical information, entry, statements attributed to you (if true) and any video footage related to the prize, for all Sweepstakes Entities’ advertising, promotional or other commercial purposes in all media now or hereafter known, worldwide and in perpetuity without additional compensation. You also consent to Faire putting your name on a winner’s list. 

3. Voting

Anyone, including finalists, can vote for the Shop Starter winner during the voting period by liking the respective finalist’s post on the @faire_wholesale Instagram: [link to Instagram] One (1) like = one (1) vote. Any use of bots or spam accounts to increase votes is prohibited.
Voting for Shop Starter will open to the general public between March 25, 2024 at 9:00am EST and March 29, 2024 at 5:00pm EST (“Voting Period”). Any votes received after the expiration of the Voting Period will not be counted.

Anyone can cast up to one vote per finalist. Once submitted, votes are final and cannot be changed. 

4. Winner Selection

Shop Starter – Once submissions close, Faire will select five (5) retailers (or soon-to-be retailers) to make it to the voting round based on Faire’s predetermined criteria. Once chosen, these five (5) retailers will then need to be confirmed as eligible for the Open with Faire program before being moved to the final round (Voting Period).

Voting Period – The two (2) retailers who receive the most votes (Instagram likes on their respective posts) will be selected as the Shop Starter winners. A single retailer may only win once.

Tie – In the event of a tie, the tie will be broken by Faire in its sole discretion. 

5. Winner Notification

Shop Starter winners will be notified on March 29, 2024, after the end of the Voting Period by email to the contact email address that was included in their original submissions. Winners will be contacted by Faire via email to arrange prize delivery. 

After receiving a Winner Notification, retailers have sixty (60) days to claim prizes and provide necessary information in order for Faire to send prizes. Prizes are final and cannot be exchanged for cash. Each Shop Starter winner is solely responsible for paying any federal, state, local, and income taxes and any other costs and expenses not expressly covered by Faire in these rules. Any prize details not specified above will be determined by Faire in its sole discretion. Any other incremental expenses on prize not specified herein are the winner’s sole responsibility. 

If any Winner Notification is rejected or returned as undeliverable, if a potential winner cannot be reached after a reasonable attempt has been made by Faire, if a winner cannot attend or participate in any portion of the applicable Prize, or if the potential Prize Winner fails to respond to a Winner Notification, the prize will be forfeited in Faire’s sole discretion and an alternate winner may be selected based on the original method of Winner selection in Faire’s sole discretion. Faire may only look to two (2) alternate winners for the applicable Prize, at which point the prize may be deemed unclaimed and Faire will have no further obligation with respect to such prize. Faire reserves the right to modify the notification procedures in connection with the selection of any alternate potential Prize Winner. If legitimately claimed in compliance with these rules, the prize will be awarded. To claim a prize, the winner must follow the directions in the Winner Notification. 

A prize may not be transferred and must be accepted as awarded. Faire reserves the right to substitute a prize with another prize of equal or greater value if the prize is not available for any reason, as determined by Faire in its sole discretion. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Faire.

6. Winner Verification. 

The winner may be required to prove eligibility. This may include, without limitation, any or all of the following: proof of age, residence and identity (e.g., via driver’s license, passport or similar government issued identification) within the time period required by Faire in order to claim the prize. Winning the giveaway is not official until all documentation required by Faire has been completed, and the eligibility of the potential winner has been verified. If the ultimate winner fails to complete all necessary documentation as required by Faire, they will forfeit the prize and an alternate winner will be chosen in a random drawing from the remaining eligible entries. If in compliance with these rules and all of the foregoing, the winner will be officially confirmed. Faire expressly reserves the right to delay any such announcement in its discretion.

7. Prize

Shop Starter – There will be two (2) winners determined at the end of the giveaway. Each winner will receive $5,000 in Faire credit to stock their new brick-and-mortar store from brands on the Faire platform. This credit can only be applied to one account and must be used to stock a new store, not previously opened or established stores. 

8. Liability Release and Indemnity


By participating in the giveaway, you agree to indemnify, defend and hold harmless Faire and its parent, subsidiaries, affiliates, partners and its and their respective officer,s directors, employees and agents (the “Released Parties”) from any and all liability for any claims, damages, injuries or losses of any kind, and to release all rights to bring any claim, action or proceeding arising out of, in connection with or relating to, (a) participation in giveaway, (ii) personal injury or property damage arising directly or indirectly from the acceptance, possession, misuse or use of any prize, (iii) defamation, violation of publicity rights or invasion of privacy in connection with the giveaway or acceptance and use or any prize, and (iv) any violation of third party intellectual property or other proprietary rights arising from or related to the giveaway, any prize, or Faire’s advertising and marketing related to the giveaway, any entrants or the winner, in all cases. You assume all liability for any injury or damage caused, or claimed to be caused, by your participation in the giveaway, or the acceptance, receipt or use of any prize or any portion thereof. You further agree that in any cause of action, Faire and/or the Released Parties’ liability will be limited to the value of the applicable prize, and in no event shall Faire or any of the Released Parties be liable for attorney’s fees. The foregoing is only to the extent permitted by applicable law.

9. Additional Terms

In the event that the operation, security, or administration of Shop Starter is impaired in any way, Faire may, in its sole discretion, suspend Shop Starter to address the impairment and then resume Shop Starter. Faire reserves the right to extend the Voting Period if it does not receive a sufficient number of Votes (as determined by Faire, in its sole discretion) by the date set forth above. Faire reserves the right, in its sole discretion, to disqualify and seek damages from any individual who tampers with the operation of Shop Starter, violates these Official Rules, or acts in a disruptive or unsportsmanlike manner. The failure of Square to enforce any term of these Official Rules shall not constitute a waiver of that provision. Proof of sending any communication to Faire by mail shall not be deemed proof of receipt of that communication by Faire. Shop Starter is subject to federal, state, and local laws and regulations and is void where prohibited.

10. Disputes and Governing Law

Except where prohibited by law, you agree that (a) ANY DISPUTE, CONTROVERSY OR CLAIM ARISING OUT OF OR RELATING TO THE GIVEWAY OR ANY PRIZE AWARDED SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION, (b) any dispute, controversy or claim arising out of or relating to the Sweepstakes or any prize awarded shall be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) in accordance with the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (the “AAA Rules”) then in effect, (c) any arbitration shall be heard by one (1) arbitrator to be selected in accordance with the AAA Rules, in San Francisco County, California, (d) unless both you and Faire agree in writing, the arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of class or representative proceeding, (e) judgment upon any award rendered may be entered in any court having jurisdiction thereof and (f) any award or judgment shall be subject to all limitations and releases set forth in these rules and be limited to actual out of pocket damages, and shall not, in any event, include any punitive, exemplary, consequential or incidental damages, attorney’s fees or costs of bringing a claim, or any injunctive or other equitable relief. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

11. General Terms

The Released Parties are not responsible if the giveaway cannot take place, or if any prize(s) cannot be awarded due to delays, interruptions or failures due to acts of God, war, natural disasters, weather, acts or threats of terrorism, strikes, lockouts, labor disputes, work stoppages, fire, acts of government or other events outside of Faire’s reasonable control. If for any reason the giveaway is not capable of running as planned, Faire reserves the right, in its sole discretion, to cancel, terminate, modify or suspend it in whole or in part. If the giveaway in whole or in part is terminated or modified prior to the closing of the Voting Period, notice will be communicated by Faire. Faire reserves the right to modify and amend these rules from time to time during the Voting Period for clarification purposes. The invalidity or unenforceability of any provision of these rules will not affect the validity or enforceability of any other provision. In the event that any provision of these rules is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Faire’s failure to enforce any provision of these rules will not constitute a waiver of that term or any other provision of these rules. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of these rules or any provision hereof. All federal, state and local laws and regulations apply. These rules and the giveaway in general shall be governed by and construed in accordance with California law, without giving effect to any choice of law or conflict of laws rules.

12. Privacy

All information submitted by you that is collected by Faire in connection with your participation in this giveaway will be subject to Faire’s Privacy Policy (, which by participating, you hereby acknowledge.

13. Accessibility of Rules  

A copy of these rules is available via Where required by law, Faire will provide the name of the winners of the giveaway to those who request them. To request this information, send a self-addressed, stamped envelope postmarked to Faire Wholesale, Inc., 100 Potrero Avenue, San Francisco, California 94103, Attn: Faire Legal Department – List of Winners including the name of the giveaway on the lower left-hand corner of the envelope. Such requests must be received within two (2) weeks of the end of the Voting Period.

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