Brand news

What’s in a brand name: How to choose a name with character 

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How to host a great ribbon-cutting ceremony: Ideas for planning and promotion

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Practice makes perfect: How to plan your store’s soft opening

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Lessons in brand building from 3 of Faire’s fastest-growing wholesalers

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The anatomy of a great product label (and how to merchandise it)

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Faire Fashion Index: April 2024

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Digital deep clean: A guide to spring cleaning for online stores

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Everything you should know about retail prices

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Tips for balancing brand and retail operations, courtesy of Caroline Gardner

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