RED BULL GIVES YOU WINGS In 1987, Red Bull not only launched a completely new product, it created a whole new product category - energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture. When To Drink Red Bull is appreciated worldwide by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys. Red Bull was the first global energy drink brand to address the consumer need for sugar free energy drinks and launched its Red Bull sugar free variants. What's Inside The Can Caffeine: Caffeine has already been known for its stimulating effects on the human body by ancient civilizations who consumed it from natural sources like tea, coffee, cacao beans & cola nuts.