by David Lask (Author) In a world where negotiation often feels like a battle, 'The Human Factor' offers a refreshing approach to achieving success through collaboration. Dive into the art of win-win communication and discover how empathy, active listening, and mutual understanding can transform relationships, businesses, and communities. From boardrooms to family rooms, this insightful guide takes readers on a journey of self-discovery and empowerment. Through real-life examples, practical exercises, and insightful strategies, you'll learn how to break free from the win-lose mindset and create mutually beneficial outcomes in every aspect of life.