The fragrance, when paired with meditation, can create the sensation of shinrinyoku (forest bathing); submerging yourself in the atmosphere of the forest to achieve a sensory connection that elevates mood and helps reduce anxiety. The rich, high quality fragrance of the Hinoki wood is known to calm the nervous system and slow down heart rates. The ritual of lighting incense provides a meditative reset — an opportunity to find peace and clarity, and to purify the mind and body. Option to purchase with an On Earth Momentarily white jade incense holder.