LIP GLOSS To achieve a shiny effect, apply the lip gloss either alone or after your lipstick. Choose a shade lighter than your lipstick for a glowing effect. The 5 ZAO glosses in soft and natural colors embellish your lips. In addition, they offer absolute comfort thanks to a formula enriched with organic cocoa butter. APPLICATION: Apply a touch of gloss to the middle of the lower lip using the foam applicator, then blend the material with the ZAO 708 lip brush. Repeat the process on the upper lip. Tip: For a better grip, remember to apply a ZAO multi-purpose pencil to the lip contours to redraw them and prevent the gloss from spreading throughout the day.