Decadence without compromise. Hormbles Chormbles, founded by the creator of RXBAR, is transforming the way consumers think about chocolate. Our Salted Fudge bar is a rich, indulgent take on dark chocolate, layered with a touch of salt for balance and a smooth fudge bite. It delivers bold flavor and a premium snacking experience while still packing 10g of protein, 0g of sugar, and just 100 calories per bar. Salted Fudge is designed for shoppers who crave sophistication in their snacks. By marrying the timeless appeal of dark chocolate with functional macros, Hormbles Chormbles taps into the growing demand for better-for-you indulgence—winning over health-minded consumers, Gen Z tastemakers, and everyday chocolate fans who want both flavor and function. Retail partners benefit from: High velocities that prove trial and repeat. Premium flavor positioning that elevates shelves and appeals to wellness-forward shoppers. Category incrementality by capturing new consumers migrating from protein bars and BFY snacks. The marketplace momentum is undeniable: Viral attention on TikTok drives discovery among younger consumers. Proven leadership from the RXBAR founder ensures strong brand execution. Macros and taste aligned with what today’s shopper wants most. Why Salted Fudge Wins: Macros that matter: 10g protein, 0g sugar, 140 calories. Dark-chocolate appeal with a unique salted fudge twist. Category growth driver that attracts incremental shoppers. Optimized carton design for checklane, wellness, and specialty placement. Hormbles Chormbles Salted Fudge is indulgent, sophisticated, and functional—showing why this brand is redefining what “better-for-you” chocolate can be.