Each set comes with 16 towels, made from 100% cotton flannel, wrapped in simple white paper for ease of making your own labels. Paper towels are made by human hands and are imperfectly made. Each measure approximately 14inx14in and are single ply. Cardboard rolls are NOT included, the pictures show how they can roll up and sit on a holder, or they can be placed in a drawer flat. This product can be washed over and over, with most sets lasting at least 12 months, if not longer. Kit will come with a variety of prints.