by Stephen Jagger (Author), Shane Gibson (Author) Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: - The new rules of engagement in sales and marketing - How anyone can become a global brand in their niche using social media - Strategies and tips on influencing online "Thought Leaders" - The top social media and networking tools for today and beyond - How to effectively implement and rollout social media in your organization Author Biography Shane Gibson is an international speaker, and author who has addressed over 100,000 people in the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Blogging since 2002, and podcasting since 2004, Shane drives the majority of his business from social media marketing. His background in sales and social media Shane knows how to combine both worlds to help you grow your business. Stephen Jagger is an entrepreneur and co-founder of three businesses. His in-depth experience in marketing, entrepreneurship and social media make him a highly sought after speaker. Serving several thousand clients globally, his three businesses are: Combustion Labs Media Inc, (Ubertor.com) Reachd.com and OutsourcingThingsDone.com. Collectively his organizations provide everything from virtual assistants, to real estate web-sites and dozens of online marketing tools and training solutions. Number of Pages: 220 Dimensions: 0.46 x 9.02 x 5.98 IN Publication Date: December 27, 2009