"Be proud of your growth. This version of you has a lot less tolerance for the things you used to accept, and that is a beautiful thing." Since its inception, WE THE URBAN has established itself as a platform centered on healing, in all its many forms. Founded by Willie Greene, WE THE URBAN posts uplifting and inspiring quotes that encourage self-love, many of which are accompanied by the message, "Not Sure Who Needs to Hear This, But . . ." Gaining traction during the first lockdown of 2020, these affirmations have gone on to touch the lives of millions, whether they’re sharing posts with friends, saving them as gentle reminders, displaying them on walls of their homes, classrooms, and offices, or incorporating them as cherished parts of their daily routines.