Ideal for natural whitening, this fluoride-free toothpaste contains extracts of charcoal, liquorice root and sage. Porous, flavourless and odourless the charcoal used within this toothpaste is sourced from vegetable carbon which is extracted from coconut shells. Prized for its natural antibacterial qualities, charcoal not only has a positive effect on bad breath but can also improve and maintain the teeth's natural whiteness. Also formulated with liquorice root, the extract is renowned for its soothing and purifying properties, helping to repair and protect the epidermis, relieving irritation and inflammation. Commonly used in toothpaste and mouthwash, the extract is naturally anti-bacterial making it ideal for the prevention and treatment of tooth decay. Other natural active ingredients and extracts included in this toothpaste are: Peppermint, Menthol, Xylitol. Does not contain: Saccharin, Colourants