Unlock Ultimate Control with Layrite Superhold Pomade Discover an incredible high-hold with our Layrite Superhold water-based pomade, offering ultimate control and superb hold for the most demanding styles. This pomade distributes easily—even in thick, coarse, curly hair—and grips hair to shape even the highest elevation styles. It manages and helps straighten curls while drying with a flexible hold to keep hair in place all day without flaking. Enjoy the signature mild cream soda scent.