Beyond the Bib is introducing Sweet Mustard for kids with a clean-label, veggie-packed recipe that meets the rising demand for nutritious toddler-friendly foods. Clean Ingredients & Transparent Labeling -No added sugar, salt, artificial preservatives, gums, dyes, or seed oils -Smooth, mild mustard flavor, perfect for new eaters, toddlers, and kids transitioning to family meals Unique Market Positioning -Category-first Sweet Mustard made specifically for toddlers -Appeals to health-conscious parents looking for better meal options -Versatile—great for dipping, sandwiches, or as a salad dressing, driving repeat purchases Retail-Ready Packaging & Shelf Appeal Glass jars for sustainability and premium presentation Playful branding designed to stand out in the kids aisle 12-month shelf life for easy inventory management Why You Should Stock Beyond the Bib -Parents are hungry for innovation in the kids' aisle!